Sue Scott is an experienced sales/promoter, market strategist and award winning entrepreneur. She is skilled in navigating the entire business life cycle: brand positioning, market strategy and business development. She has developed distinctive marketing campaigns (brochures, web sites, sales collateral and trade show displays) for a broad range or products and services. She has 20 years of executive level experience, creating revenue of 4 million. She is a skilled negotiator, problem solver and adept at translating concepts into highly profitable products and sales revenue.
Consulting Services include:
- Market Positioning-Identifying opportunities, goal refinement, competitive research
- Customer Engagement- shopper/user focus groups, promotional events, development of custom packages/event offerings to draw sales
- Public Relations-securing placement in National and International markets
- Marketing Plans-identify target audiences, communication strategies and implementation plans
- Promotional Materials-design and production of all collateral materials, websitff1
- Custom Product Development-global licensing negotiation, product design, manufacturing and sourcing
- Sales Planning-analysis and strategic goal setting
Experience:
Consultant-marketing, sales 2007-present
- Old Trail Town Historic Museum
- Buffalo Bill Historical Center
- The Peaks lodge and Resort
- The Greer Lodge
President and CEO 1988-2007
- Primal Lite-home and licensed products with Disney, Coca Cola and Budweiser
- Primal Design-accessories for retail advertising and sales promotion
- Marble Canyon-wholesale design and sales in the Western Industry (furniture, accessories, dinnerware, table linens, bedding)
Director of the Linda Durham Gallery, Santa Fe, New Mexico
Board - Arizona State Museum – market positioning, sales planning
Board of Museum Development Organization consult on market position
Board of Working Ranch Cowboy Association consultation on growth
Tour guide/boatman Grand Canyon Arizona
Media Experience:
Inc Magazine (cover). New York Times. Money Magazine, Winner Entrepreneur of the Year, San Francisco Bay Area,, SBA Advocate of the Year, Entrepreneurial Woman (cover), Working Woman, Numerous TV, Radio and conference presentations- "Woman in Business" (Budapest) Hungary "Creativity in Business" (Kyoto) Japan